vendredi 11 avril 2014

The Winners of the French Fifi Awards 2014


Here are the French Fifi Award winners 2014, fresh from the oven before I go to sleep…
I am particularly pleased that the jury I belong to rewarded Comme des Garçons: I feel we fulfilled our mission, which is to single out the true originals.

I was also touched to hear Jean-Claude Ellena, collecting his award for Jour d’Hermès, say that Hermès chose “a French accent” over attempting to speak some sort of Esperanto aiming to please international markets. But I am also quite puzzled by an olfactory world where Jour and Invictus can share a podium: can you imagine a woman wearing the former falling in love with a man wearing the latter?

Experts’ Awards

Best niche perfume:
Black by Comme des Garçons

Best big brand exclusive line perfume:
Tobacco Oud by Tom Ford Private Blends

Perfume Hall of Fame

Feminine:
Opium by Yves Saint Laurent

Masculine:
Habit Rouge by Guerlain

Public’s choice

Best feminine fragrance :
J’Adore Voile de Parfum by Dior

Best masculine fragrance :
One Million Intense by Paco Rabanne

Industry Awards

Best feminine fragrance in selective distribution:
Jour d’Hermès

Best masculine fragrance in selective distribution:
Invictus by Paco Rabanne

Best mass-market feminine fragrance:
Super Playboy for Her

Best mass-market masculine fragrance:
Urban Homme by David Beckham

Best feminine fragrance in brand-owned retail channel:
 Secret d’Essence Neroli by Yves Rocher

Best masculine fragrance in brand-owned retail channel:
Ambre Noir by Yves Rocher

Best advertising campaign, feminine:
Si by Armani

Best advertising campaign, masculine:
Invictus by Paco Rabanne

Best feminine bottle:
 Jour d’Hermès

Best masculine bottle:
Invictus by Paco Rabanne

3 commentaires:

  1. "Super Playboy" Oh, boy, I am going to laugh about that all day.

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    1. I clearly don't shop in the right places. I didn't even know such a thing existed, let alone that it was sold in France! Does Playboy even exist in France?

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