Juliette Has a Gun’s new Not a Perfume is not an idea. It’s a blatant rip-off of Geza Schoen’s Molecule 02, using the very same molecule, Ambroxan. Not to mention a rip-off of the hapless customers who’ll fall for the fancy packaging and faux-arty message. The concept of the ready-made is that it works the first time. Not the second.
Romano Ricci invited French beauty bloggers to the launch, batted his eyelashes at them and now the clueless girlies are all aflutter.
Check out Octavian Coifan’s eloquent post on this if you haven’t already, as well as the discussion. It’s all there.
If you’re in a shop that carries both Escentric Molecules and JHAG, as Colette does in Paris, I suggest going with a friend and loudly, intelligibly expose the fraud in front of as many customers as possible – provided, of course, you don’t intend to return…