I’ve always
had the sneaking impression that the more a brand spends on a famous face to
front its fragrance, the less it actually believes in the fragrance itself – as
though the actor’s aura, persona and profile were meant to supply personality
to yet another designed-by-committee product.
Only this
time it’s the other way round: an actor seeking her identity through a
fragrance, which she ended up fronting. The news came to me via the preview
pages of the September issue of Vogue
France – redesigned under Emmanuelle Alt’s stewardship, just as ousted
editor Carine Roitfeld is launching her own CR
Fashion Book.
Isabelle
Huppert, who will be the face for a limited edition of Fracas, may not be as
well-known abroad as she is in France, where she is considered one of the very
greatest French actors, bar none. She literally seems able to play anything;
her scope extends from frothy comedies to avant-garde. Yet she is also gifted
with the most amazing ability to retreat behind an invisibility cloak: I’ve
seen her pass utterly unnoticed in public venues, including film and theater
festivals, and several of my friends have confirmed this. If Huppert doesn’t
want to be seen, she isn’t.
The Vogue interview sheds an oblique light
on this intriguing ability. When questioned about the role style and fragrance
play in her craft and in her life, Huppert answers:
“In a movie role, everything is defined, and style allows you to
approach, first summarily then in a more definitive way, the contours of a
character. Whereas for me, in life, everything is possible, everything is so
possible that it can become a source of anxiety. This is more related to a form of non-existence
than of existence. Where I’m defined is in films, where I’m not defined is in
life.”
Which makes
her choice of Fracas all the more intriguing. This larger-than-life diva of a fragrance has
been famously worn by similarly spectacular women such the late Isabella Blow,
Sophie Dahl and Madonna. It is the very opposite of a scented invisibility
cloak, since it blares its presence wherever it goes. Huppert tells Vogue journalist Nelly Kaprièlian that
she discovered the scent on a friend, and used to buy it in New York before it
became available in Paris. “It is a very special, rare perfume, endowed
with a mysterious aura which creates a kind of complicity between those who
know and love it.”
With her
exquisite sensitivity to the many nuances and complexities of what defines a
persona, Huppert may feel much more keenly than most of us just what type of
anchor a fragrance can provide. Does the outsized presence of Fracas partly
answer her quest for definition? Perfumes are like purloined letters: their very
invisibility tricks us into thinking their subliminal messages – the messages
our subconscious sends to the world through its sillage – will remain hidden in
full view. In joining the flamboyant Fracas sisterhood, Isabelle Huppert may be
allowing the smoldering, venomous-innocent sexuality she lends to many of her
characters to seep through and hover around her like an aura.
It was after
reading mentions of Fracas in a few of Isabelle Huppert’s interviews that
Robert Piguet Parfums contacted her and asked her whether she wanted to
collaborate in a limited edition, with a specially designed bottle. The most
seductive aspect of this operation, to me, is that it lets me guess something
of the secretive Huppert’s personality. For once, the actor-perfume pairing
makes sense.
Illustration: the portrait of Isabelle Huppert was taken by Myriam Roehri (click here for her website).
Illustration: the portrait of Isabelle Huppert was taken by Myriam Roehri (click here for her website).









