mercredi 19 décembre 2012

Dior J'Adore ad: The material becomes the ethereal



Why, after resurrecting Marilyn or showing the glamorous Charlize Theron sashaying through Versailles, is Dior switching to showing the flowers? 
Could it have anything to do with the threat of stringent EU regulations on rose and jasmine, among other floral essences?

2 commentaires:

  1. I thought perhaps this ad signaled a new le parfum formulation. If so, one would hope that it would be accompanied by more noble ingredients than in the EDP the way Infusion d'Iris Absolue improves on the EDP, and not use a model like Miss Dior (Cherie) Le Parfum where the juice is intensified but the materials aren't upgraded. Do you know - is there a new parfum in the works, and is it crafted from materials truer to life? -Lys

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  2. Lys, I must admit I have no idea. The ad (and the film that can be seen on the Dior Parfums website) just struck me as related to the EU threats of raw materials...

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