While perfumers have been grumbling and the online perfume community has been howling for years about regulations and reformulations, the matter has seldom been addressed by the mainstream press.
For Wired magazine, science editor Courtney Humphries breaks the omerta with Engineering Replacements for Essential Perfume Ingredients, a limpidly-written, highly informative investigation in the November issue.
Humphries’ investigation takes her from New York to Paris and Grasse, where she speaks to industry insiders such as IFF perfumers Clément Gavarry and Calice Becker as well as Regulatory Affairs VP Greg Adamson; Mane perfumer Ralph Schwieger and the researcher Cyril Rolland; Isabelle Doyen, Andy Tauer, Roja Dove and… myself.
I am quite tickled to see that the word I coined some time ago to describe the stripped-down, anorexic IFRA-compliant fragrances, “iFrags”, has made it to the printed press.
A link to the article will be permanently featured on the right-hand sidebar of Grain de Musc, as it summarizes the issue neatly.