At first view, the hygienic masks worn by the Japanese to avoid contaminating their fellow human beings when they have a cold or flu seem to have little to do with perfume, and therefore in a perfume blog. But in a way, they do: deep down in the past, certain types of smells were thought to cause epidemics, while other smells were thought to protect against them – it always comes back to the air you breathe in and out…
These tragically flimsy masks take on a particularly symbolic, poignant meaning in the wake of another, terrible contamination that no mask can prevent, and therefore, they were the theme chosen for a very special exhibition and auction sale supported by Shiseido, the venerable Japanese cosmetics company who brought us Serge Lutens (another tie-in with perfume).
On September 20th and 21st, the French-Japanese online magazine Minimix is staging an exhibition of 100 pieces by French artists and designers, based on the Japanese hygienic mask, at the Musée des Arts Décoratifs in Paris. The masks will be auctioned in the evening of the 21st, and the proceeds will be donated to the NGO KNK Japan (Children without borders) to aid the victims of the earthquake, tsunami and nuclear disaster that befell the country.
This event is especially moving to me as one the family of one my oldest and dearest friends is from Fukushima. If you happen to be in Paris, please stop and see this beautiful exhibition.
You can visit the exhibition on September 20th from 11 to 6 and on the 21st from 11 to 5. The auction will be held on the 21st at 6 P.M.
Musée des Arts Décoratifs, Hall des Maréchaux, 103 rue de Rivoli, 75001 Paris.
Eko Sato / Association Asia Mix Culture
57, rue des Cascades
TEL. : +33 06 24 92 13 23
You can also follow the “We love Japan” project on this website: minimix-events.blogspot.com