Juniper Sling: Penhaligon's mock-umentary revisits the Jazz Age
After the Monty Python-esque video promoting Bertrand Duchaufour's Sartorial, Penhaligon's take a page from Woody Allen's Zelig in their new mock-umentary for the gin-inspired Juniper Sling.
I haven't tested the juice yet -- it's by Olivier Cresp (Firmenich) but I, for one, am much more attracted by this kind of tongue-in-cheek promotional approach than by the nth superproduction featuring a half-naked writhing beauty reaching nirvana after one spritz, or a brooding bloke wafting a babe-trap sillage...
I am a writer and translator based in Paris, as well as the perfume editor for Citizen K. My book The Perfume Lover, A Personal History of Scent is published by Harper Collins (UK), St. Martin's Press (USA) and Penguin (Canada). The perfume linked to the book,Séville à l'aube, was composed by Bertrand Duchaufour for L'Artisan Parfumeur.