Ever since last spring I’ve been hearing perfumers howling about IFRA’s 44th Amendment, which, they said, restricted the use of vanillin to a point where a lot of perfumes, even very recent ones would have to be reformulated.
I was actually going to post a vanilla warning – in other words, STOCK UP on you favorites – when I received an information letter from IFRA’s Scientific Director Matthias Vey, stating that “the implementation of the Standard on vanillin has been suspended (…) because of late comments on the impact of the Standard”. A new, higher level of vanillin could be considered. In other words, they're back-tracking.
Could it be that the industry Big Boys finally raised their voices? I can imagine LVMH’s Bernard Arnault frowning at the perspective of dealing the final death blow to several Guerlains and tweaking sundry Kenzos, Diors and Givenchys… Chypres may be spayed – who loves’em anyway except old ladies? – but the all-popular gourmands? Pas question. The perfume industry doesn’t need that right now, does it, what with sales plummeting...
I know a few perfumers who were already trudging back to their labs to reformulate things that literally just came out, or were about to, heaving a cautious sigh of relief.
As for the pod people: no need to build up a stock of Shalimar, Spiritueuse Double Vanille, Tocade, Lolita Lempicka L, or Havana Vanille just yet.