Michael Edwards, the man who invented the (fragrance) wheel, interviewed by Sniffapalooza Magazine

“If you like this, then try that…”

How many perfume SAs can actually provide the client with that sort of information – I mean, beyond, “it’s fresh, it’s young, it’s all natural ingredients… it’s the new Calkenziso Pradiorbanna!”?

Michael Edwards’ Fragrances of the World and online database, which classify practically every perfume on the market, should be compulsory references in every scented emporium.

The industry’s great taxonomist -- the Linnaeus of the scent strips – has just given a rare exclusive interview to Sniffapalooza Magazine’s Mark David Broberick. To meet the man who invented the fragrance wheel, click here.

To consult Mr. Edwards’ general public database, you can also visit the website of the Fragrance Foundation.