The Winners of the French Fifi Awards 2014

Here are the French Fifi Award winners 2014, fresh from the oven before I go to sleep…

I am particularly pleased that the jury I belong to rewarded Comme des Garçons: I feel we fulfilled our mission, which is to single out the true originals.

I was also touched to hear Jean-Claude Ellena, collecting his award for Jour d’Hermès, say that Hermès chose “a French accent” over attempting to speak some sort of Esperanto aiming to please international markets. But I am also quite puzzled by an olfactory world where Jour and Invictus can share a podium: can you imagine a woman wearing the former falling in love with a man wearing the latter?

Experts’ Awards

Best niche perfume:

Black by Comme des Garçons

Best big brand exclusive line perfume:

Tobacco Oud by Tom Ford Private Blends

Perfume Hall of Fame

Feminine:

Opium by Yves Saint Laurent

Masculine:

Habit Rouge by Guerlain

Public’s choice

Best feminine fragrance :

J’Adore Voile de Parfum by Dior

Best masculine fragrance :

One Million Intense by Paco Rabanne

Industry Awards

Best feminine fragrance in selective distribution:

Jour d’Hermès

Best masculine fragrance in selective distribution:

Invictus by Paco Rabanne

Best mass-market feminine fragrance:

Super Playboy for Her

Best mass-market masculine fragrance:

Urban Homme by David Beckham

Best feminine fragrance in brand-owned retail channel:

 Secret d’Essence Neroli by Yves Rocher

Best masculine fragrance in brand-owned retail channel:

Ambre Noir by Yves Rocher

Best advertising campaign, feminine:

Si by Armani

Best advertising campaign, masculine:

Invictus by Paco Rabanne

Best feminine bottle:

 Jour d’Hermès

Best masculine bottle:

Invictus by Paco Rabanne