tag:blogger.com,1999:blog-4922907157797061660.post6086217377848826170..comments2024-03-28T10:30:51.283+01:00Comments on Grain de musc: Belle d'Opium: Yves Saint Laurent in the Facebook eracarmencanada /Grain de Muschttp://www.blogger.com/profile/04046101625425953248noreply@blogger.comBlogger37125tag:blogger.com,1999:blog-4922907157797061660.post-73835506788356158142010-09-08T13:32:47.022+02:002010-09-08T13:32:47.022+02:00Ce commentaire a été supprimé par un administrateur du blog.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-4922907157797061660.post-17069647090649407422010-06-23T19:53:53.778+02:002010-06-23T19:53:53.778+02:00LOL! Yes, they were, but they've done it to th...LOL! Yes, they were, but they've done it to themselves. It's also an indictment of most of our beloved industry. :-(Rappleyeanoreply@blogger.comtag:blogger.com,1999:blog-4922907157797061660.post-3570235840061812252010-06-22T22:04:40.945+02:002010-06-22T22:04:40.945+02:00D, that came from me (Marcus). A thoughtful respon...D, that came from me (Marcus). A thoughtful response that I can't agree with more.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-4922907157797061660.post-85634224026062634762010-06-22T21:53:18.451+02:002010-06-22T21:53:18.451+02:00Donna, kind of a sitting duck, though, isn't i...Donna, kind of a sitting duck, though, isn't it?carmencanada /Grain de Muschttps://www.blogger.com/profile/04046101625425953248noreply@blogger.comtag:blogger.com,1999:blog-4922907157797061660.post-30738822931160084192010-06-22T20:57:41.706+02:002010-06-22T20:57:41.706+02:00A standing ovation for you, D. You never fail us! ...A standing ovation for you, D. You never fail us! Thank you. Terrific article.<br />DonnaRappleyeanoreply@blogger.comtag:blogger.com,1999:blog-4922907157797061660.post-50029303089828419062010-06-22T14:41:09.590+02:002010-06-22T14:41:09.590+02:00Don't know who that "amen" is from, ...Don't know who that "amen" is from, but I stand by it: real buzz comes from contact between the person who made the thing, and the people who truly, sincerely appreciate it, with a smidge of gradual disclosure... which comes, in turn, from being a trustworthy relay, someone who can be relied on not to spill the beans prematurely simply because it would spoil the fun for everyone else.<br />That kind of trust builds up over time: it is fundamentally non-commercial, born of mutual respect. It most definitely cannot be bought.carmencanada /Grain de Muschttps://www.blogger.com/profile/04046101625425953248noreply@blogger.comtag:blogger.com,1999:blog-4922907157797061660.post-87921876023449979562010-06-22T14:35:39.376+02:002010-06-22T14:35:39.376+02:00"Real buzz is me with Nuit de Tubéreuse! Corp..."Real buzz is me with Nuit de Tubéreuse! Corporate can't do it." -- Amen to that!Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-4922907157797061660.post-61654490888992673002010-06-22T10:26:09.935+02:002010-06-22T10:26:09.935+02:00Flora, well, we'll see and smell this fall (I ...Flora, well, we'll see and smell this fall (I doubt I'll be getting an advance bottle!). The original Opium certainly suffered from IFRA restrictions but as I wrote, I suspect it was also tweaked to render it more acceptable to current tastes...carmencanada /Grain de Muschttps://www.blogger.com/profile/04046101625425953248noreply@blogger.comtag:blogger.com,1999:blog-4922907157797061660.post-25821857549009699312010-06-22T06:51:19.990+02:002010-06-22T06:51:19.990+02:00Denyse, thank you for the blow-by-blow analysis of...Denyse, thank you for the blow-by-blow analysis of this marketing campaign. I have not tried the "new" Opium yet, and I shudder to think what it smells like now. Of all the icons to ruin, why this one? Big mistake for them I think.<br /><br />I am willing to bet that Belle d' Opium will smell perfectly unrecognizable as an Opium-inspired fragrance.Florahttps://www.blogger.com/profile/00510346346502906435noreply@blogger.comtag:blogger.com,1999:blog-4922907157797061660.post-91902426534081315872010-06-21T23:09:47.519+02:002010-06-21T23:09:47.519+02:00Tara, and such a deserving scent it was for the bu...Tara, and such a deserving scent it was for the buzz... I think the Vamp à NY operation is going to be pretty efficient too. Call me the tuberose-pusher.<br />As for the Belle d'O campaign, I think it would deserve to fall flat on its face, although once more, that's not pre-judging the scent. If it's good, it's good and I'll say so.carmencanada /Grain de Muschttps://www.blogger.com/profile/04046101625425953248noreply@blogger.comtag:blogger.com,1999:blog-4922907157797061660.post-59391958245143701132010-06-21T23:01:01.433+02:002010-06-21T23:01:01.433+02:00D, I think you are single-handedly responsible for...D, I think you are single-handedly responsible for the huge lemming for Nuit de Tuberose. :-) (and it is merited - just got my bottle Friday and I am in looooove)<br /><br />This facebook belle d'opium launch leaves me completely indifferent. There is no way they could top the original launch of Opium with Monsieur Saint Laurent, and their feeble networking attemps are rather lamentable.Tara Cnoreply@blogger.comtag:blogger.com,1999:blog-4922907157797061660.post-4417529556765072832010-06-21T20:23:56.711+02:002010-06-21T20:23:56.711+02:00P.S. Bear in my that these are fashion students, ...P.S. Bear in my that these are fashion students, not the average college students.carmencanada /Grain de Muschttps://www.blogger.com/profile/04046101625425953248noreply@blogger.comtag:blogger.com,1999:blog-4922907157797061660.post-20194814965148006382010-06-21T20:23:14.230+02:002010-06-21T20:23:14.230+02:00Marko, you raise an interesting point. I have two ...Marko, you raise an interesting point. I have two types of groups: the latest one was open to the general public so that the attendees were more sophisticated about fragrance.<br />My student group is of course less savvy (mostly they are 20 year old American girls) but because I focus on classics and niche fragrances, they've said I've changed their view of fragrance as being mainly a celebrity/hype driven business. The ones who rejected it based on that judgment have reconsidered. And perhaps the ones who didn't pipe up, the Vera Wang wearers, now have another opinion of the whole thing.carmencanada /Grain de Muschttps://www.blogger.com/profile/04046101625425953248noreply@blogger.comtag:blogger.com,1999:blog-4922907157797061660.post-4331311860315657122010-06-21T20:19:39.654+02:002010-06-21T20:19:39.654+02:00Marcus, it's just the start. Surely the buzz w...Marcus, it's just the start. Surely the buzz will direct more people to their site... But for the time being you have to put your ear to the ground to hear that lone mosquito.carmencanada /Grain de Muschttps://www.blogger.com/profile/04046101625425953248noreply@blogger.comtag:blogger.com,1999:blog-4922907157797061660.post-53238900045520921882010-06-21T20:18:07.826+02:002010-06-21T20:18:07.826+02:00Amy, the thing is, Google Belle d'Opium and in...Amy, the thing is, Google Belle d'Opium and in France, I'm at the very top of the page. People looking for info stumble on the blogs. Not all the blogs are written by clueless bloggers who just reprise the press release. Our views are out there, and even the most basic customer will happen on them now and then. Some fall through the rabbit hole!carmencanada /Grain de Muschttps://www.blogger.com/profile/04046101625425953248noreply@blogger.comtag:blogger.com,1999:blog-4922907157797061660.post-18336585935934270832010-06-21T20:15:49.200+02:002010-06-21T20:15:49.200+02:00Olfacta, your analogy is well chosen. As for the t...Olfacta, your analogy is well chosen. As for the terminology, you get the feeling the whole Web aspect was outsourced to a company with no perfume culture and no desire to inform themselves. Hence that "the new Opium" email I got.carmencanada /Grain de Muschttps://www.blogger.com/profile/04046101625425953248noreply@blogger.comtag:blogger.com,1999:blog-4922907157797061660.post-3519972962615368052010-06-21T20:14:08.972+02:002010-06-21T20:14:08.972+02:00Marcus, I guess real buzz can only come from somet...Marcus, I guess real buzz can only come from something that's good, and when people feel that they've discovered by themselves, even if they've been nudged towards it.<br />Real buzz is me with Nuit de Tubéreuse! Corporate can't do it.carmencanada /Grain de Muschttps://www.blogger.com/profile/04046101625425953248noreply@blogger.comtag:blogger.com,1999:blog-4922907157797061660.post-56223359746437296212010-06-21T18:36:21.694+02:002010-06-21T18:36:21.694+02:00I feel your pain.
I'm curious (although this ...I feel your pain.<br /><br />I'm curious (although this may open a whole new can of worms....) - how does the media's love of the "young and entitled", particularly in regards to new launches, effect your fragrance and perfume classes? Do you find the students entering the workshops are more educated because of the hype (and the celebrity attachment to product) or are they less prepared to actually think on their own (and form their own opinions) without some big company's PR telling them how cool they would be if the were wearing the same scent (fashion, haircut, music, etc) that Maggie Gyllenhaal, Jeremy Scott and Ashley Olsen wear? <br /><br />In some ways, I'm thrilled that perfume is getting press, but I wonder at what expense? Does everything have to be "dumbed-down" to the lowest common denominator?Markohttps://www.blogger.com/profile/10856728244305620822noreply@blogger.comtag:blogger.com,1999:blog-4922907157797061660.post-56411283204273057842010-06-21T16:43:36.822+02:002010-06-21T16:43:36.822+02:00Good point StyleSpy. It's worth considering to...Good point StyleSpy. It's worth considering to whom (poor souls!) L'Oreal caters/markets. But by the looks of it, the buzz has flopped hard.<br /><br />What's worse, the marketing or that people bite?<br /><br />MarcusAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-4922907157797061660.post-4536563253186587312010-06-21T16:01:00.262+02:002010-06-21T16:01:00.262+02:00::sigh::
Marketing uber alles. But then, that fo...::sigh::<br /><br />Marketing uber alles. But then, that folderol isn't aimed at me, or probably anyone who reads this blog. The only time I go to a perfume's actual site is to find out how much it costs or where I can buy it. If I want actual information about the actual juice, I come here or go to one of the other blogs I trust. So I've decided not to be offended by L'Oreal's condescending marketing,because it's obviously not aimed at me. Hell, they don't even know I <i>exist</i>.StyleSpyhttps://www.blogger.com/profile/09032983147859861793noreply@blogger.comtag:blogger.com,1999:blog-4922907157797061660.post-55561214444185701772010-06-21T15:29:21.769+02:002010-06-21T15:29:21.769+02:00They're a little sloppy with their terminology...They're a little sloppy with their terminology on the Facebook, page, repeatedly calling this a "relaunch" -- as in "Thank you to the AOL Style List for picking up the relaunch of YSL Belle D'Opium" line. Hmmmm. <br /><br />Nit-picking aside, the original launch of "Opium" reminds me of the debut of "Jaws" and "Star Wars," roughly around the same time, which ushered in the era of the market-driven, spectacular special-effects centered blockbuster. Film has never been the same. Fragrance-selling has never been the same since the original Opium launch. But there is something pathetic about all this. Or maybe everything has been done and it's all re-treads from here on out.Olfactahttp://olfactarama.blogspot.comnoreply@blogger.comtag:blogger.com,1999:blog-4922907157797061660.post-9106263504541933302010-06-21T15:19:43.816+02:002010-06-21T15:19:43.816+02:00Way to stick it to 'em (L'Oreal), D. It is...Way to stick it to 'em (L'Oreal), D. It is a shame to see corporate interest shape what scents come out these days. It's as if the holy grail of scents is to mimic Bud Light -- everyman's beer; funny how it tastes like piss.<br /><br />I agree (mostly) with you on the difference between corporate hype and real buzz; I just think there are so few examples of real buzz that are executed well.<br /><br />MarcusAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-4922907157797061660.post-74393835695708551492010-06-21T14:59:45.206+02:002010-06-21T14:59:45.206+02:00You never fail me , Denyse , with your succinct pr...You never fail me , Denyse , with your succinct prose , backed by tantalizing tidbits I never knew before...<br />a bow and a kiss on each cheek to you !waftbyCarolhttps://www.blogger.com/profile/14784265823926668236noreply@blogger.comtag:blogger.com,1999:blog-4922907157797061660.post-10815208506864427512010-06-21T08:58:17.646+02:002010-06-21T08:58:17.646+02:00Minette, it's true that in Mugler's case, ...Minette, it's true that in Mugler's case, the idea for the Womanity platform did spring from the type of customer relations the company had from the outset with Angel, so that there is a legitimacy in attempting to whip up a community.carmencanada /Grain de Muschttps://www.blogger.com/profile/04046101625425953248noreply@blogger.comtag:blogger.com,1999:blog-4922907157797061660.post-55056557166301928132010-06-21T08:56:47.983+02:002010-06-21T08:56:47.983+02:00Minette, it's interesting to see how companies...Minette, it's interesting to see how companies try to leverage the Web to do their buzz and, yes, it's inevitable that they would. But most of the time it comes off as contrived and artificial: I think it's hard for the corporate giants who are used to total control to really engage with the medium, even when they hire internet buzz agencies who are more savvy about it.carmencanada /Grain de Muschttps://www.blogger.com/profile/04046101625425953248noreply@blogger.com